The concept these days for luxury real estate online marketing and real house marketing on the whole is: focus your marketing on the internet. However, luxury real property marketing professional should think about other venues of promoting. Your target market is not on the internet 24/7, and they do participate in all types of activities besides surfing the web. How about sponsoring a luxury event, in your marketplace? Listed below are two illustrations of event marketing. One particular is famous luxury brand that is thinking logically in a time when retailers and luxury brands are cutting short their costs. The other is a market leading luxury real estate professional who implemented a hunch with event marketing that paid back very well, indeed. Jay Belson
The High-class Manufacturer
Hermes is one of the finest luxury brands recognized for their uncompromising craftsmanship. They began as a saddle shop in Paris in year 1837. Because of their superb work and the hoheitsvoll clientele, they became known as the “saddle creators of kings. ” As then they have extended into fashion, lifestyle and home products.
Recently they announced their return to their equestrian beginnings by sponsoring an equestrian event and competition. This is a revival of the first jumping event that was formerly held in the Grand Palais in 1901. The event received stylish crowds of Rome as well as its environs. By 1957, interest waned and the event was discontinued. At this point, by sponsoring Saut Herm? s (saut means jump) they are strategically inserting themselves in plain view of their target market. Certainly, they will concern a limited scarf copy that will honor the event. This will help to reacquaint existing customers with Hermes’ equestrian root beginnings and reaffirm their devotion to the Herm? h brand. In addition, Herm? s has become included in a horse race organised every summer in Deauville, as well as with a global dressage competition Equita’Lyon, saved in Lyon, England.
The Luxury Agent
One particular of our clients shown a home owned by a car collector. Structured on the design of your home, the ideal buyer would the collector. Because a strategic move, the lady rented a billboard that showcased the home at the prestigious Concours D’Elegance car event in Pebbled Beach, California, where her target market would be a captive audience. Your woman not only sold the home to an attendee of the event but she also attracted several leads for other sales.