Digital Marketing Degree at UofM Dearborn

Posted by hgsba on February 8, 2018

We are currently enrolled as a student at the University of Michigan Dearborn College of Business. My personal majors are Digital Advertising and I . t Management. We think the weight of this duel degree will carry a special advantage after entering the business world. UofM Dearborn was one of the very first schools to offer this specialized degree in Digital Marketing. It is important to understand how this degree is different than a normal Advertising degree and the implications it will have for the corporate world. marketing for financial planners

How come is this degree essential? The U. S. Bureau of Labor Statistics show that the market research analysts and marketing specialists increase in number is at 32% expectancy during 2012-2022, surpassing the nationwide average of merely 11% for other professions. This is certainly clear evidence that not only will jobs in this field be available, but businesses will be actively seeking out individuals to fill these positions. Commonly, a business looks a dilemma when looking to hire digital marketers. They must either seek the services of a person skilled in regular marketing that must be trained extensively or they must hire in a seasoned digital marketing veteran that requires a much higher salary. Businesses instead will be looking to fill this gap with students that contain this pertinent degree.

Increasingly more businesses are moving their marketing plans to focus heavily on their online platforms. The perks of promoting this way are more comprehensive than merely reaching a wider audience than other marketing means. Online marketing allows for real time analytics to be transported returning to the people operating the campaign. This allows the business to adjust and alter their plan as they see fit. Also, in this day and age information is king. Digital marketing provides for companies to acquire their own information and data free of charge.

Below at the University of Michigan Dearborn, we now have classes that focus mainly on digital marketing and are supplemented with traditional marketing courses. These classes vary from learning how to get ranking a webpage on the first page of Yahoo to processing and transposing data analytics in a meaningful way. The main classes required for the digital marketing major are as follows:

Digital Client Search and Advertising
Marketing communications Strategy and New Press
Digital Analytics and Content material
Marketing and Research
E-tailing and Retailing
From here students must also choose two of the next classes:
Managing Electronic Commerce Devices
Understanding Consumers
Marketing Administration
Global Marketing and Buyer Culture
Database Systems you
Advanced Computer Applications
Many of these requirements are in addition to the normal classes needed for a Bachelors in Business Administration.
The uses of this level are endless. A person with this degree is equipped to manage social multimedia pages, website development, content management, digital analytics, and many others. With everything going digital these days, it only make sense that marketing will continue down this path too.

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