Article promotion using professional standards of article writing is still an important method of attaining high Google search positions. Much has been written about the death of article marketing, and it is true that particular types of article shall no longer be appropriate when optimizing an online site. Although dead? Absolutely not! Why don’t we take a closer look at that. scrape google
Some state that SEO is no longer worthwhile because Yahoo no longer uses keywords, but is focusing more on new algorithms and updates such as Grupo and Penguin 1 & 2 in its rank calculations. However, to get ranked you must be indexed, and in any case there is lots evidence that Google requires keywords very seriously. Generally there is also plenty facts for the rewards that well-written articles can gain.
Why Article Marketing Received an undesirable Name
Google’s main gripe in the earlier has been poorly written articles, obviously written only for the link and offering very little information to someone. Article writing is a skill, yet every person seemed to think they knew how to write them. Article marketing became a free-for-all, including:
Articles of 300 words or less
Software-written articles, scraped using passages from published web content about the same topic
Articles copied frequently, with only the targeted keyword changing
Articles made by spinning software, where alternatives are being used for selected words – the remainder of the written text leftover the same
Excessive use of keywords
The Content quality google algorithm update tackled many of these issues, although it triggered a scramble for folks to attempt to avoid Panda’s claws. Similar is true for the Penguin updates, designed to tackle link trash and general breaches of Google’s Webmaster Guidelines. Nevertheless, almost all of them missed the point.
Article Writing Suggestions
There is merely one way to minimize the possibilities of you losing ranking, or even being deindexed, by Yahoo: be natural. Content creation and using article marketing in promoting your website or blog are neither dead neither inadvisable. What Google wants in a good article is:
Authority: If you know your subject then you have to be able to write authoritatively, and supply the visitor with useful information. Gowns what Google is good for – providing information to their users. Give them a bad experience of wrong advice or copy content from other sites, then you deserve to are unsuccessful. Allow your expertise show and Google will prize you.
Length: Don’t expect to give a great deal of information in three hundred words! I would suggest 500 at a lowest and many of the higher ranked articles are of 700 and also. Sure, you find a lot below that, but are this content placed by Google – if they are listed at all?
Originality: Write original content. If you locate that difficult, then use a professional article ghostwriter. Article marketing for website content and article marketing is a skill, in addition to many good pros who are able to do it better than you can. That they know Google’s requirements and how to conform to them. Should you copy what is already published, then Google will spot it and you may as well have never printed it.